The image above is a screenshot of search results with the keyword “Who is the Rector of Telkom University ?” The headline displayed by Google is Dr. Rector. Dida Diah…
If those who read lay people, of course this makes those concerned get wrong information.
This should be minimized if the official website releases news relevant to these keywords.
But what if the case is that there is official news from the institution’s website, but misinformation still occurs?
This happens due to the lack of strong keywords that explain who is the Chancellor at Telkom University, this is a common mistake that is usually made by writers of official news on an institution’s website.
Copy writing
This is the main problem, news makers don’t just write news, because news is made for internet consumption, the rules for writing are also made in accordance with applicable rules. That is, starting from strengthening keywords that are repeated in several paragraphs, so that search engine bots will recognize what the main keywords of the news are about.
Then play the title, the title is very important to describe the content of the news being conveyed, if the title is too nonchalant, not focused on the main points of the news, this will make search engine bots not quickly recognize the main points of the news.
Check the Meta Title and Meta Description
In SEO, apart from having the default title and description of the news, we also need to pay attention to the “behind the scene” meta, this will only be read by the engine, then the bot engine will display it in search results.
Make sure if you use additional SEO configurations in the form of plugins or other scripts, fill in the meta, fill it in correctly according to the information you want to convey, don’t let it automatically fill in. If left automatic, usually this meta will take a few words from paragraph 1, while paragraph 1 only contains the news introduction, not the main news keywords.
And that’s where the misinformation starts… namely the search engine data is taken only from the auto insert paragraph 1, which is the preface.
Alt Text
Alt text is a feature that must be filled in when you attach an image on the website, it is useful for telling bot engines what the image is about?
With images in a news story, it will strengthen the main keywords that you want to convey, because search engine bots will get more information apart from written text.
However, the mistake of most website operators is to pair the images as they are, starting from the name of the image being left random, the title and description of the image are never filled in.
Instead you do for the main image:
- rename the image according to the news title
- fill in the title and image description according to the news title
- fill in the alt-text of the picture according to the news title
And don’t forget to insert other supporting images, so there are at least 2 images in 1 website news, so that the search engine bots get the information better.
Currently, website information is not only used by search engines, but also by AI, which is currently booming, of course, GPT chat, at first the GPT chat also gave the wrong answer about who the rector of Telkom University was, and the culprit was SEO news content about the Chancellor of Telkom University it is not set properly.
It’s a shame that we are tired of making websites, but no information is properly absorbed by search engines.
Cape gawe teu kapake
The picture above was taken after 3 days since the first screenshot, there has been a change, the search engine has provided the correct information. That means he already knows what data we present on the website is correct.
The main source of internet data is from the website itself, so data on an institution’s official website must always be updated to ensure the data is still valid.