According to UNESCO data, the reading interest of the Indonesian people is very concerning, only 0.001%. That means, out of 1,000 Indonesians, only 1 person is an avid reader!
wearesocial data as of January 2017 reveals that Indonesians can stare at gadget screens for approximately 9 hours a day
so with the condition that most Indonesians who have minimal knowledge capital, are lazy to read books, but really like to stare at gadget screens for hours
No matter how good copy writing is, it’s useless, if everything is full text on a website page, the bounce rate will still be high
they will only do skimming, focused on important writing only
to overcome this, so that people still want to scroll through our website pages (low bounce rate)
then it is mandatory to insert several pictures and videos, in each paragraph fragment
because visuals are important for people with low reading interest
Good copywriting text is still needed to ensure our website always appears on the first page of search engines