Find a desirable idea
Search queries can be a good source of inspiration for what to create about and how to enrich your new/existing content. Queries can help you identify which questions and informational needs people have, for instance:
• Search for a topic or a question that interests you on Google, and then check the ‘people also asked’ and ‘related searches’ sections to get additional related ideas.
• Check out your site’s top and trending queries in Search Console Insights and think if you should create more related content.
• Use Google Trends to identify what people are searching for in the context of a topic/query that interests you.
Create good content
Once you identify a desirable idea that you think could be interesting for enough people, try searching for it on Google to take inspiration from existing content. By innovating and improving on it, you can create something that would be valuable and interesting for your audiences.
It’s also important to have an engaging page title that is relevant to the content and to how your audiences might search for it on Google. You can read more tips in our SEO starter guide and helpful content guide.
Help people discover your content
Once you have created a good piece of content, consider helping relevant audiences discover it by putting it out there in front of them, for instance:
• Share links to your new content in places where your potential audiences can be found, such as on social media, groups, articles in other websites and forums.
• When relevant, link from your site’s most popular pieces of content to your new content to help readers discover it.
Create modern looking & visually appealing content
Make sure the content’s presentation looks modern and inviting and that the texts can be easily read on mobile devices. Visuals can be powerful, such as large high quality images and videos.
How Google Get Your Web Data?
This experience was created to help you track your site’s progress and get inspired. Note that it wasn’t designed to reflect how Google’s ranking works.
How do you determine which achievement I see for my site?
We analyze your site’s data as far back as 2019, depending on when your Google Search Console property was verified. We then identify the most relevant ‘in progress’ achievement based on the amount of clicks your site got from Google Search.