Dofollow vs Nofollow ratio

Cara mudah cek link do/no follow bisa pakai

“You should be working towards earning links not begging for it,” says Michael Martinez. That way, you’ll possibly get a natural link profile.

While responding to a Quora question regarding the importance of a good dofollow vs nofollow ratio – I noticed Rav Smith, who says that a 50/50 ratio for dofollow vs nofollow link ratio is natural.


However, the truth is that it’s very difficult, perhaps impossible to get a 50/50 ratio. What I think is that the dofollow vs nofollow ratio should be tiny. Say follow links (60%), and nofollow links (40%).

Dofollow links should always surpass nofollow links. Because the former is more important to search engines and are responsible for improving your search rankings, but the latter (no follow links) have their fate spelled out already by Google:

Anchor text distribution for links

We can’t talk about the best dofollow vs nofollow ratio without mentioning anchor texts. Anchor texts are the lifeblood of any link. As noted in this description by Stanford University:

“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”

SEO is a multi-faceted subject. Links alone will not get you the rankings you seek, neither will content, no matter how good.

Don’t approach SEO with a half-baked approach. Remember there is a correlation between page-level & anchor text-based links.


The relevance of a link is usually determined by the content of the page and the anchor text.

The caveat behind anchor text usage is simple: if you used “social media tools” as your anchor text, what do you intend to achieve?

Obviously, you want people to click on the link and access tools that will enhance their social media marketing. Is that right?

When it comes to anchor text links, you have to simplify the process, and not stuff a web page with several outbound links that go out to the same site.

You’ve got to understand that when Google sees more than one anchor text that links out to the same web page, it takes into account only the first anchorA second link will be ignored.

ignoredUnfortunately, many people don’t know this. Yes, the anchor text is supposed to speak the same language as the referred site.

In other words, if the anchor text is “social media tools,” the landing page doesn’t have to be “how to get twitter followers” or “get more leads from Instagram.”

The content of your anchor text profile

Google has not set rules on what the anchor text must say.

In order to successfully build a natural link profile, you need to pay more attention to your brand names and use them as anchor texts.

Because Google penguin was released to penalize exact keyword match anchor texts Or rather over-optimized exact match keyword anchor texts). So be careful how you use your keywords in anchors, and instead use your brand name.

Some of the respected SEO professionals have a wide range of anchor text distribution. Interestingly, distributions that are friendly with modern SEO is hinged on brand names. Take a look at Backlinko’s anchor texts distribution:

Brian Dean builds a lot of links, not only for his blog but for his clients. And they’re seeing good results in terms of search rankings, link acquisitions, organic traffic, and revenue growth.

His anchor texts are distributed evenly. But more emphasis is placed on his personal brand name (e.g. brian @backlinko, brian dean’s backlink, brian dean).

Anchor text distribution

In like manner, you want your anchor texts to be as natural, and evenly distributed as possible. Here’s what majority of SEO agencies, professionals, and webmaster recommend as the ideal anchor text distribution:

I) Branded – In this case, your brand is included in the anchor text (e.g., our dodocase wallet, quicksprout).

II) Brand Name – The brand name is mostly the anchor text, e.g. Backlinko’s SEO

III) Keyword Branded – Sometimes, to see the results, you have to combine an anchor text with a keyword(exact/phrase/partial match) and the Brand Name, e.g. the best SEO articles from Brian Dean at Backlinko

IV) Exact Match – Use your exact keyword as an anchor to pass the relevant value to your link, e.g. SEO expert NY.

V) Phrase – The anchor text is made up of a keyword phrase or partial match anchor text, e.g. the Brian’s SEO That Works.

VI) Generic – Don’t use any keyword or brand in your anchor text, e.g. visit the site. You could also use just your URL as anchor text, e.g.

Make sure to avoid unnatural link profile penalty

A lot of things can trigger the manual penalty. You may not control your links 100%, but the ones you can, do your best to get natural links – if you can earn it that would be better.

Links from article directories (or content mill sites) and paid links are classified as manipulative by Google.

In fact, Google wants you to report paid links when you find one. This tells you that Google doesn’t want it.

For this single act, in 2012, Google de-indexed a search agency, Iacquire, for buying links for clients. Obviously, it was the sites the benefitted from the links that suffered a penalty, but the agency. I’m thinking that this was a manual penalty, not automated.

Several other sites were awarded the penalty for over-optimization or issues related to unhealthy link profiles.

This wasn’t a case of dofollow vs nofollow ratio, but a question of how natural the links were. There are 17 types of link spams to avoid if you want to steer clear of Google penalty and build a natural link profile.

Dofollow vs nofollow ratio wrapped up

There you have it. An in-depth analysis of links, and how to build balanced do follow vs nofollow ratio – thus, building a natural link profile that will impact your search rankings.

The right dofollow vs nofollow ratio is unknown. Google hasn’t announced the ideal ratio and I don’t think they will ever do that.

Both backlinks have their advantages no matter if it’s an indexable link (dofollow) or a link that just sits there collecting the dust and isn’t followed by Google’s spiders (nofollow). The first contributes to your ranking the later gives you visibility, even if small.

So, what is your dofollow vs nofollow link ratio?


What’s the Best Ratio of Nofollow to Dofollow Links?

There’s no “best” nofollow to dofollow backlink ratio for links pointing to your site. Some folks think 50/50 is a good mix, some say 40/60, and still others target 30/70 nofollow/dofollow links. Looking at top websites by Alexa Rank in the United States, the mix may be closer to 25/75, which signals that the most successful websites have a greater number of dofollow links.

Most successful websites have a greater number of dofollow links.CLICK TO TWEET

Most successful websites have a greater number of dofollow links. via @AlexaInternet

The best mix for your site will naturally include a variety of link types. To get an idea of what might be natural for your industry, examine a sample of websites in a similar space or industry. Follow the lead of sites that already rank high.’s%20no%20%E2%80%9Cbest%E2%80%9D%20nofollow%20to,%2F70%20nofollow%2Fdofollow%20links.

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