Telkom University, a prominent institution in Indonesia, has been at the forefront of technological advancements. As part of their digital strategy, they sought a robust SEO tool to enhance their online visibility and attract potential students. Screpy, a comprehensive SEO platform, emerged as the ideal solution, offering a wide range of features and capabilities tailored to the university’s needs.
The Challenges
Before implementing Screpy, Telkom University faced several challenges in their SEO efforts:
- Limited Visibility: Their website struggled to rank for relevant keywords, limiting organic traffic and student inquiries.
- Lack of Insights: The university lacked the necessary data and analytics to understand their website’s performance and identify areas for improvement.
- Inefficient Keyword Research: Manual keyword research methods were time-consuming and often yielded suboptimal results.
Discovering Screpy
Telkom University’s digital marketing team conducted thorough research to find an SEO tool that could address their challenges. Screpy stood out due to its user-friendly interface, powerful features, and comprehensive suite of tools. The university was particularly impressed by Screpy’s ability to provide actionable insights, automate repetitive tasks, and track performance over time.
Implementation and Initial Results
After implementing Screpy, Telkom University quickly began to see positive results. The platform’s keyword research tools helped identify high-volume, low-competition keywords that were relevant to their target audience. This enabled the university to optimize their website content and improve its search engine rankings.
Additionally, Screpy’s backlink analysis feature provided valuable insights into the quality and quantity of backlinks pointing to their website. By identifying low-quality backlinks and disavowing them, Telkom University was able to improve their site’s overall authority and credibility.
Key Features and Benefits
Screpy offers a wide range of features that have been instrumental in Telkom University’s SEO success. Some of the key features include:
- Keyword Research: Screpy’s keyword research tools allow users to discover relevant keywords, analyze their difficulty, and track their performance over time.
- On-Page Optimization: The platform provides recommendations for optimizing on-page elements such as titles, meta descriptions, headings, and content.
- Backlink Analysis: Screpy helps users identify and analyze backlinks pointing to their website, allowing them to build a strong backlink profile.
- Rank Tracking: The platform enables users to track their website’s rankings for target keywords and identify areas for improvement.
- Competitor Analysis: Screpy allows users to analyze their competitors’ SEO strategies and identify opportunities for growth.
Case Study: Improving Rankings for “Best Universities in Indonesia”
One of Telkom University’s primary goals was to improve its rankings for the highly competitive keyword “best universities in Indonesia.” By leveraging Screpy’s tools, the university was able to:
- Identify relevant keywords: Screpy helped identify related keywords such as “top universities in Indonesia,” “best engineering universities in Indonesia,” and “best computer science universities in Indonesia.”
- Optimize website content: The university optimized their website content, including landing pages, blog posts, and course descriptions, to target these keywords.
- Build high-quality backlinks: Telkom University focused on building high-quality backlinks from reputable websites in the education and technology sectors.
- Monitor performance: Screpy allowed the university to track their rankings for these keywords and make adjustments as needed.
As a result of these efforts, Telkom University’s rankings for “best universities in Indonesia” and related keywords significantly improved, leading to a surge in organic traffic and student inquiries.
Screpy has been a valuable asset for Telkom University, enabling them to achieve significant improvements in their SEO performance. By leveraging the platform’s powerful features and insights, the university has been able to increase their online visibility, attract more potential students, and establish themselves as a leading institution in the field of technology.