Strategi Marketing
ada 5 strategi terkait market:
– low cost strategic,
– operation excellence strategic,
– lock in strategic,
– custumer intimation strategic,
– product leadership.
setiap strategi untuk market yg berbeda. kalau harga jadi sensitif, maka yg diterapkan low cost strategic………..
contohnya: bus way di jkt, operation excellence contohnya: taxi blue bird, lock in strategic contohnya: produk otomotif, customer intimation contohnya: hotel bintang 5, product leadership contohnya: microsoft, nokia.
Strategi Marketing