From WooRank’s 30-Week Digital Marketing Training
Welcome Hilfan, During this 30-week training you will learn the tips and tricks necessary to improve your website’s traffic, leads and sales. It is time to get found online, and we are here to show you how! Each week, we will send you an email with digital marketing techniques to improve your small business’ online success. You are receiving this email because you signed up for this training on our website. If for some odd reason you would like to unsubscribe, you will find the link at the bottom of this email. We think that since you already signed up, however, you probably want to jump right in. So below, you will find our first week’s task. Enjoy! |
Task 1: Define Your Website’s ObjectivesThis week spend an hour defining objectives and goals for tcis.telkomuniversity.ac.id. |
Why is this important? Setting absolute goals and objectives for your website will help you to optimize the organization of your site’s content and design. By defining your website’s primary goals and target audience, you will get a clear picture of what needs to be highlighted on your website in order to capture your customers’ attention. |
Step #1: Define Your Website’s Primary Goals Decide whether you want your website to: ▪ Gather email addresses Whatever you decide, it helps to brainstorm and document your website’s primary goals and communicate it to your web designer. This way your website can be as efficient as possible at achieving your chosen conversion type. |
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Step #2: Define Your Target Market What are the demographics of your target market? ▪ What is the age group of your audience? |
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Step #3: Define Your Unique Selling Proposition (USP) You now need to define the advantages your product or service has over your competition. Do a little competitive research using the following free tool fromKeywordSpy. ▪ Enter your keyword and find out which websites rank high with it. |
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Step #4: Define Your Call-to-Action (CTA) Once you have grabbed your visitors’ attention, what do you want them to do? It is time to define your Call-to-Action. This is often displayed on a clickable button on your site and next to a big arrow. The following are various examples: ▪ Buy Now/Order Now To supercharge your CTA, you can accompany it with phrases that convey urgency or exclusivity: ▪ Subscribe Now to Get a Free Gift |
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Step #5: Track and Measure Your Goals Set your website’s goals and measure its conversions using Google’s free web analytics tool, Google Analytics. You will learn how to set-up goals in Google Analytics in next week’s email! |
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Resources for Further Learning: ▪ Blog Article: Back to Basics Next week, we will walk you through how to configure and use Google Analytics to Measure Conversions. |
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More Marketing Tips @WooRank▪ Unlimited Instant Website Reviews |